Brief:
Advanced Polymer Technology wanted to launch a new brand called SYNLawn.
In September 2017 we were commissioned to build their new website synlawn.com.au just 6 weeks later we were live. Now the job was to get traffic to this new site.
Challenges:
- A brand new domain (hard to get good SEO immediately)
- An unknown brand
Approach:
Complete the technical SEO first knowing this will take some time to get traction. We launched a facebook campaign to get resellers on ASAP. We then set up a Google Ads campaign to generate quality leads.
Results:
- We signed up 15 resellers in the first 2 months
- We generated 9 quality leads per month after 3 months of campaigning