SYNLawn

SYNLawn

Brief:

Advanced Polymer Technology wanted to launch a new brand called SYNLawn. 

In September 2017 we were commissioned to build their new website synlawn.com.au just 6 weeks later we were live. Now the job was to get traffic to this new site.

Challenges: 

  • A brand new domain (hard to get good SEO immediately)
  • An unknown brand

Approach:

Complete the technical SEO first knowing this will take some time to get traction. We launched a facebook campaign to get resellers on ASAP. We then set up a Google Ads campaign to generate quality leads. 

Results:

  • We signed up 15 resellers in the first 2 months
  • We generated 9 quality leads per month after 3 months of campaigning