In the Cooper & Westwood office, it is known that Liam is a sucker for marketing books. Known for using quotes around the office or offering recommendations to colleagues, Liam loves to share his favourites.
Here are his top 3 marketing books that everyone must read.
Influence by Roberty Cialdini
Liam’s Insight: “The grandfather of modern persuasion, Cialdini writes brilliantly in this classic text on persuasion and the psychology behind why people say yes. Industry examples and anecdotal accounts illustrate each principle in an entertaining fashion” ⭐️⭐️⭐️⭐️⭐️
Influence by Roberty Cialdini is a staple for every modern marketers bookshelf. Whether you’re turning it’s pages before bed or tuning in during your car ride home, you will be sure to learn something new. Described as a ‘proverbial gold mine’, Cialdini explains the psychology of why people say yes, and how to apply these principles into marketing practice. Through six universal principles, you will learn how to use them to your advantage in becoming a skilled persuader. Not only is it eye-opening, but extremely relevant and a must-read for every marketing professional.
Contagious by Jonah Berger
Liam’s Insights: “Contagious is a very interesting text. Highly applicable for any marketer navigating the fast paced attention economy of advertising in a global village” ⭐️⭐️⭐️⭐️⭐️
What makes things viral? Jonah Berger draws it out perfectly in Contagious. Acting as a great foundation for modern marketers, this read makes you think out of the box and lays down facts you most likely are unaware of. Berger explains the science behind word-of-mouth marketing and the importance of social proof. Go on a journey to find the perfect viral formula and how six basic principles drive things to become contagious, from blenders to the names of your children. Berger has simplified his academia with real-life examples and clear facts, making the fast-paced book an easy and enjoyable read.
Made to Stick by Chip & Dan Heath
Liam’s Insights: “Stickiness, a concept popularised by Malcolm Gladwell, has countless applications for the modern marketer. ‘Made to Stick’ offers a grounded insight into the foundations of memorable ideas and practical applications for these in the modern marketing mix” ⭐️⭐️⭐️⭐️⭐️
Chip & Dan Heath unlock the truth behind how some ideas survive and others die, in their book Made to Stick. Centred around effective and persuasive communication, this read will make you think twice about what and how you say. Heath will take you on a journey of success stories (and failures) of urban legends, conspiracy theories and “fake news” stories that made their way through the community effortlessly. Proactive, eye-opening and and often humorous, Made to Stick teaches the key principles of winning ideas and enlightens on how they can be reflected in day-to-day life. This is a must-read for absolutely everyone!
What are you favourite marketing books?