Creative design is the process of creating effective and memorable designs in order to make your brand stand out.
They say you shouldn’t judge a book by its cover, yet people do. Designs and logos impact your business’ ability to attract and retain customers, so it’s important to put your best foot forward.
At Cooper Westwood we’re passionate about creating unique designs and our highly experienced creative teams will give your brand the edge over your competitors.
We don’t just have graphic designers we have brand guardians. Every design we do is with purpose and is well thought out to deliver visual assets that will make your messages stand out from the crowd.
Our design services include:
How do I choose a creative agency?
From SEO and SEM, to creative campaigns and beyond, if you’re looking to elevate your brand we can help. Choosing a creative agency can be a daunting task, though with our expert team we can power up your brand.
When going through the process of selecting an agency to work with, there are a number of considerations:
1. Do your research
With agencies popping up every day, it’s crucial to conduct desk research before you kick-off the searching process. This will help to narrow down what you’re looking for and suitable agencies you’d like to approach.
2. Set expectations
It’s important to set out your expectations upfront, so the team know what you are expecting and you can have open and honest conversations about what is achievable and how they will execute activity.
3. Partner with a team
of people you can work with
While you may get the initial pitch from the agency director and the more senior people in the business, you’ll likely be working more closely with others in the team so getting a sense for who they are will better allow you to understand how you can work together.
4. Meet the people
you’ll be working with
The values the agency base themselves around are a tell for the type of relationship you’re likely to enter into. Look for an agency that is collaborative, innovative and transparent.
5. Experience speaks volumes
One of the first steps to engaging any agency is to review their previous work to get a sense for their experience and how this could translate for your business.
Employing a creative agency should be seen as a partnership and not as a one-way service. At Cooper Westwood we will make you feel comfortable that you’ve opted to work with an agency that cares, as we treat each client’s business as if it were our own.