Search engine marketing (SEM) is based on marketing associated with the researching, submitting and positioning your website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.
SEM primarily just paid search was formerly referred to both paid search and SEO, though it has evolved to a point today where it’s referred to as. We use SEM and paid search interchangeably, though this practice can also be referred to as Pay Per Click (PPC), Cost Per Click (CPC) and Cost Per Thousand Impressions (CPM).
Our SEM process includes:
- Establish relevant key works
- Select geographic areas to target
- Develop relevant content
- Bid on keywords
- Review and optimise
- Local Pack
There are a number of functioning search engines used by marketers, with Google Ads being the most popular platform for paid search.
Outside of the market leaders, Google AdWords, there are a number of other platforms available for paid search as well as paid advertising options on social media.